Logan Romero Plant, born in 1979, is the son of legendary Led Zeppelin frontman Robert Plant, but he has carved out his own legacy in a completely different arena—the world of craft beer. After an early career in music, including fronting bands such as Sons of Albion, Logan shifted gears and immersed himself in the burgeoning American craft beer movement. This passion sparked the idea to bring that same energy and creativity to London.
In 2011, Logan founded Beavertown Brewery, starting from the basement of his barbecue restaurant, Duke’s Brew & Que, in Hackney. What began as a modest operation quickly grew into one of the UK’s most innovative and influential breweries. Beavertown became known not only for its distinctive and hop-forward beers like Neck Oil IPA and Gamma Ray American Pale Ale but also for its vibrant, comic book-style can art that helped define its bold brand identity.
Logan’s vision and commitment to quality helped Beavertown gain a devoted following and significant industry attention. In 2018, Heineken recognized the brand’s potential and purchased a minority stake, allowing the brewery to expand with a state-of-the-art facility dubbed “Beaverworld.” Four years later, Heineken acquired full ownership of the company. Following the acquisition, Logan stepped down as CEO but has remained creatively involved, ensuring the brand retains its original spirit and ethos.
Logan Plant’s journey from rock musician to respected brewing entrepreneur highlights his versatility and vision. Through Beavertown, he has played a pivotal role in reshaping the UK’s craft beer landscape, blending artistic flair with brewing excellence to build a brand that continues to resonate with beer lovers across the country.
