Logan Plant, eldest son of legendary rock vocalist Robert Plant, has carved out a significant and influential role in the UK’s craft beer industry, building a reputation that blends creativity and entrepreneurial spirit. Born in 1979, Logan grew up surrounded by music and artistic expression. Initially following in his father’s footsteps as a rock singer, he eventually shifted his focus away from the stage toward a new kind of craft: brewing.
Inspired by the burgeoning American craft beer movement, Logan founded Beavertown Brewery in 2011. Starting modestly in the basement of a London BBQ restaurant, his vision was clear—to produce bold, hop-forward beers combined with eye-catching, comic-book-style branding. This unique approach quickly set Beavertown apart in the British brewing scene, resonating with a new generation of craft beer enthusiasts.
Beers like Neck Oil, a crisp session ale, and Gamma Ray, a vibrant American-style IPA, became cult favorites, emblematic of Beavertown’s innovative style. The brand’s rapid growth caught the attention of major industry players, leading to a partnership and eventual full acquisition by Heineken. Despite stepping back from day-to-day management following this, Logan remains deeply involved, serving as a creative advisor and continuing to influence the brewery’s direction.
Logan Plant’s journey highlights a distinct entrepreneurial path that, while echoing his father’s independent spirit, reflects his own originality and determination. His ability to blend artistry with business savvy has left a lasting mark on the UK craft beer landscape, proving that creativity and grit can translate across very different stages. Through Beavertown, Logan has transformed a small brewery into a trendsetting force, securing his place as a pioneering figure in modern British brewing.
