The Dallas Cowboys’ recent hiring of Brian Schottenheimer as head coach has been met with significant criticism, with many perceiving that owner Jerry Jones has disrespected Schottenheimer almost immediately after his appointment. This sentiment stems from Jones’s public comments and the nature of the coaching search process.
Prior to Schottenheimer’s hiring, Jones had been vocal about his dissatisfaction with the team’s offensive performance. In October 2024, he criticized the offensive scheme, stating, “We’re designing bad plays, or we’re designing bad concepts,” implicitly pointing to the coaching staff’s shortcomings.
Furthermore, the coaching search itself appeared disorganized and lacked clear direction. Reports indicated that Jones considered a range of candidates, including high-profile names like Deion Sanders, but ultimately settled on Schottenheimer, a decision that many viewed as uninspired. Mike Florio of NBC Sports commented on the situation, suggesting that Schottenheimer would be a “tough sell” for Jones, given his lack of head coaching experience and the need to energize the fan base.
The manner in which the hiring was announced also drew criticism. Conor Orr of The Ringer noted, “The great showman Jerry Jones is so excited about this hire that he’s dropped it at…10 p.m. eastern on Friday night,” implying a lack of enthusiasm or confidence in the decision. ([hogshaven.com](https://www.hogshaven.com/2025/1/25/24348302/all-atwitter-25-january-2025-washington-is-5-1-in-nfc-championship-games-in-the-super-bowl-era?utm_source=chatgpt.com))
Additionally, the timing of the announcement, late on a Friday night, was perceived by some as an attempt to minimize attention, further suggesting a lack of full endorsement from Jones.
In summary, the combination of Jones’s prior public criticisms, the seemingly haphazard coaching search, and the low-key announcement of Schottenheimer’s hiring have led many to believe that Jerry Jones disrespected his new head coach almost immediately after bringing him on board.
