Jesse Cole’s story is unlike anything baseball has ever seen. What began as an empty ballpark in Savannah, Georgia, has now transformed into an $80,000,000 baseball empire—built without Wall Street investors, big TV deals, or the traditional playbook. Instead, Cole leaned into something far more powerful: pure creativity, unshakable energy, and community connection. Dressed in his signature yellow tuxedo, Cole reimagined baseball with “Banana Ball,” a fast-paced, two-hour spectacle where entertainment is just as important as the game itself. With TikTok virality fueling their rise, the Savannah Bananas captivated millions around the world, turning ordinary games into extraordinary experiences filled with music, dancing, and fan-first innovation. What started as a risky idea in a struggling minor league park has now grown into a nationwide phenomenon, with sellout tours across MLB stadiums, massive social media reach, and an unparalleled ability to bring joy to people of all ages. Cole proved that when you stop chasing tradition and start creating unforgettable moments, the world takes notice. His yellow tux became more than a costume—it symbolized a bold vision that dared to make baseball fun again. The Bananas are more than a team; they are a movement showing that energy, creativity, and authenticity can build something bigger than business. They’ve redefined how sports can connect with people, not just in Savannah but across America, proving joy and community can indeed outshine convention.
Jesse Cole turned an empty ballpark into an $80,000,000 baseball empire with no Wall Street backing. Just TikTok virality, yellow tuxedos, and Banana Ball—a two-hour, joy-packed spectacle that reinvented the sport, drew millions of fans, and proved energy, creativity, and community can outshine tradition….
