The Dallas Mavericks have officially begun their season-ticket renewal process for the upcoming season, with an average price increase of 8.6%, the team confirmed on Monday. Existing season-ticket holders received renewal notices detailing the new pricing structure, reflecting the organization’s adjustments based on demand, team performance, and market trends.
While the Mavericks did not provide specifics on individual seating sections, the increase varies depending on location within the American Airlines Center. Some premium seating areas may see a higher percentage jump, while more affordable sections could have a more modest increase. This marks the second consecutive year of price adjustments, aligning with league-wide trends as teams capitalize on growing fan interest.
The Mavericks’ price hike comes as the team remains competitive in the Western Conference, led by superstar Luka Dončić and recently acquired co-star Kyrie Irving. With the playoffs approaching and expectations rising, demand for tickets remains strong, justifying the pricing shift.
Despite the increase, the Mavericks maintain that their ticket prices remain competitive compared to other NBA franchises, particularly in large-market cities. The team has also emphasized its commitment to enhancing the game-day experience, including improved in-arena amenities, entertainment, and fan engagement initiatives.
For season-ticket holders, the deadline to renew is set for a future date, allowing customers time to review their options. The team is also offering payment plans to ease the financial burden for those looking to retain their seats.
As ticket prices continue to rise across professional sports, Mavericks fans will need to decide whether the cost increase is justified by the team’s success and overall experience.
