At just 21 years old, Apple Martin — the daughter of Gwyneth Paltrow and Chris Martin — is carving out a name for herself in the fashion world. This week, it was officially announced that Apple will become the new face of London-based fashion label self-portrait, a brand renowned for its balance of modern elegance and accessibility. For years, Apple has lived largely out of the public eye, occasionally appearing alongside her famous parents, but this marks her first major step into the industry on her own terms.
The campaign is more than a simple photoshoot. In true self-portrait style, it embraces storytelling, individuality, and authenticity. Apple’s debut will be centered around a series of self-portraits, each designed to reflect her unique voice and perspective. Rather than leaning solely on her family legacy, she is presenting herself as a modern muse for her generation — confident, curious, and effortlessly stylish. The images aim to blur the line between fashion and self-expression, encouraging young people to see clothing not as a mask but as a canvas for identity.
Han Chong, the founder of self-portrait, has long championed collaborations that feel personal and meaningful, and Apple’s involvement aligns perfectly with the brand’s ethos. This isn’t just another celebrity campaign — it’s an invitation into a narrative where clothing becomes a way to connect, to reveal, and to redefine what it means to be seen.
The partnership will include portraits, short films, and special activations set to roll out over the coming months, signaling that this is only the beginning of Apple’s fashion journey. With her natural poise, striking resemblance to her mother, and a clear sense of individuality, Apple Martin is stepping out from the shadows of celebrity parentage and into the spotlight as fashion’s newest star.
