๐ช๐๐ข๐ข๐ฃ ๐๐ผ๐ถ๐ป๐ ๐๐ฟ๐ถ๐๐ฏ๐ฎ๐ป๐ฒ ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ ๐ข๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น ๐ฆ๐๐ฝ๐ฝ๐น๐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ ๐ณ๐ผ๐ฟ ๐ฎ๐ฌ๐ฎ๐ฑ ๐ก๐๐ ๐๐๐๐ช ๐ฆ๐ฒ๐ฎ๐๐ผ๐ป
The Brisbane Lions have announced a groundbreaking partnership with WHOOP, the leading human performance wearable, as their official supply partner for the 2025 NAB AFLW season. This collaboration marks a significant step forward in sports technology integration, with WHOOP set to provide the Lionsโ AFLW players with advanced insights into health, recovery, and performance.
WHOOPโs strap-based technology delivers continuous monitoring of key metrics such as strain, recovery, and sleep. By using these insights, the Lionsโ coaching and performance staff will be able to tailor training loads, optimize recovery protocols, and support overall player wellbeing. With the AFLW competition becoming increasingly demanding and competitive, this partnership is expected to give the Lions a vital edge both on and off the field.
Brisbane Lions CEO Greg Swann welcomed the new partnership, highlighting the importance of innovation in elite sport. โWe are always looking for ways to give our athletes the tools they need to perform at their best,โ he said. โWHOOPโs technology will allow us to better understand our playersโ physical demands and help us make smarter decisions when it comes to preparation and recovery.โ
WHOOP Vice President of Partnerships, International, John Sullivan, expressed excitement at joining forces with the Lions. โWe are proud to support one of the AFLWโs most successful clubs,โ he said. โWHOOPโs mission is to unlock human performance, and we look forward to empowering Brisbaneโs players with data that can help them reach their full potential.โ
For the Lionsโ AFLW squad, this partnership represents more than just access to wearable technologyโitโs a commitment to player care and long-term performance sustainability. As they prepare for the 2025 season, the team will be equipped with tools that could redefine how they train, recover, and compete at the highest level.
