In a landmark moment for sports entertainment, Savannah Bananas owner Jesse Cole has officially signed a groundbreaking new deal with the team valued at \$12.9 million. The agreement, finalized earlier this week, solidifies Cole’s long-term commitment to the Bananas and ensures the continued growth of Banana Ball, the revolutionary brand of baseball that has captured national and international attention.
Cole, widely known as the “Yellow Tux Guy,” has transformed the Bananas into more than just a baseball team—they are now a cultural phenomenon. From sold-out world tours to viral social media content, the Bananas have redefined fan engagement, blending showmanship, athleticism, and nonstop fun. With this new deal, Cole will not only retain his ownership stake but also expand his influence over the team’s future direction, ensuring that the Bananas remain innovators in sports entertainment.
The \$12.9 million figure reflects not only the financial value of the team but also its soaring marketability. Corporate sponsors, broadcast partners, and merchandising opportunities have all surged in recent years, and the new deal positions the Bananas to capitalize even further. Insiders suggest the agreement includes investments into player development, expanded tour stops, and enhanced production for live games, ensuring that every Banana Ball event feels bigger and better.
Fans across the country have celebrated the news, flooding social media with support for Cole and the Bananas’ future. For many, this signing feels less like a business transaction and more like a promise—that the magic of Banana Ball is here to stay. Jesse Cole’s decision to deepen his commitment signals a bright future, where the Bananas can continue to break barriers, spread joy, and prove that baseball can be as entertaining as it is competitive.
This \$12.9 million deal marks not an end, but the next great beginning for the Savannah Bananas.
