Jesse Cole, famously known as the “man in the yellow tux,” has redefined what it means to use creativity as a tool for attention. As the mastermind behind the Savannah Bananas, Cole has taken a traditional game like baseball and turned it into something that feels more like a circus, a concert, and a party than just a sporting event. His philosophy is simple yet powerful: businesses don’t compete on products or services alone—they compete on attention, and attention is earned through bold creativity.
Cole’s approach challenges the norm. While many sports franchises stick to rigid traditions, he embraces the outrageous. From choreographed dances by players during games, to unique promotions that defy logic but spark conversation, Cole leans into ideas that make people stop, laugh, share, and remember. His yellow tuxedo itself has become an iconic symbol of this philosophy, reminding audiences that standing out isn’t just optional—it’s essential.
At the core of his strategy lies showmanship. Cole understands that fans crave experiences, not just transactions. By reimagining baseball as a stage for joy, connection, and surprise, he has created something bigger than the sport itself. The Savannah Bananas have sold out games, built a global following, and generated headlines across major media platforms—all by doing things differently.
His success offers a valuable lesson for entrepreneurs, leaders, and creatives across industries: don’t fear being unconventional. In a world crowded with noise, blending in means being forgotten. By daring to be different, businesses can spark curiosity, build loyalty, and create unforgettable stories that people want to retell.
Jesse Cole’s yellow tux is more than a costume—it’s a mindset. It’s proof that when creativity leads the way, attention naturally follows.
