As of January 21, 2025, there is no official confirmation of Emma Raducanu signing a contract with ESPN to become their ambassador. While some sources, such as UpChelsea, reported in September 2024 that Raducanu had signed a $67 million contract with ESPN , this information has not been corroborated by reputable news outlets or official announcements from Raducanu or ESPN.
Emma Raducanu, the 2021 US Open champion, has secured several high-profile endorsement deals throughout her career. She is sponsored by Nike for clothing and shoes, and by Wilson for racquets. Her marketability surged following her US Open victory, leading to partnerships with brands such as Tiffany & Co., Dior, British Airways, Evian, Vodafone, Porsche, and HSBC . In June 2022, she signed a four-year deal with HSBC, and in March 2022, she became an ambassador for Porsche.
Despite these endorsements, there is no verified information confirming a partnership between Raducanu and ESPN. It’s important to note that some reports, like those from UpChelsea and MoreSoccerNews, have been identified as unreliable sources lacking credibility. Therefore, any claims about a $67 million or $45 million yearly partnership between Raducanu and ESPN should be approached with caution.
In the realm of sports endorsements, athletes often engage in multiple partnerships that align with their personal brand and professional goals. Raducanu’s existing collaborations reflect her diverse appeal and strategic choices in brand associations. However, without official confirmation, any reports of a contract with ESPN remain speculative.
As of now, Emma Raducanu continues to focus on her tennis career and maintains her existing endorsement relationships. For the most accurate and up-to-date information on her partnerships, it is advisable to refer to official statements from Raducanu or the respective brands involved.
