**Pittsburgh Steelers Make Hollywood History: President Arthur Rooney II Secures \$11.5M Netflix Blockbuster Deal to Celebrate Franchise’s Legendary Legacy, Blue-Collar Grit, and Unmatched NFL Dominance Worldwide**
In a bold move that blends football tradition with cinematic storytelling, Pittsburgh Steelers President Arthur Rooney II has inked a landmark \$11.5 million deal with Netflix to produce a feature-length film chronicling the iconic NFL franchise’s legendary journey. The project aims to celebrate the heart, hustle, and heritage of one of the most decorated teams in professional football history.
Set to premiere globally on Netflix, the film will delve deep into the rich tapestry of Steelers football — from the steel-mill roots of the Rooney family and the gritty culture of Pittsburgh, to the team’s record-setting six Super Bowl victories and enduring influence on the league. It will highlight the emotional highs and lows, the fierce rivalries, the Hall of Fame heroes, and the unwavering loyalty of the “Steel Curtain” fanbase that has stood by the team for decades.
Rooney, known for his commitment to preserving the team’s legacy while embracing innovation, described the film as a “love letter to Steelers Nation.” “This isn’t just a football story,” he said. “It’s the story of a city, a family, and generations of players who poured their souls into something bigger than themselves.”
With Netflix’s global reach and a top-tier production team on board, the film is expected to introduce the Steelers’ storied past and passionate culture to new audiences worldwide. As sports and entertainment continue to intersect, the Steelers’ leap into streaming stardom signals a powerful new chapter in how legendary franchises share their legacy with the world.
Filming begins later this year, with a release expected in 2026 — just in time to mark the 100th anniversary of the team’s
founding.
