Logan Plant, the son of legendary Led Zeppelin frontman Robert Plant, chose a path that diverged significantly from his father’s iconic rock music legacy. While he did dabble in music for a time, fronting a band called Sons of Albion, Logan ultimately shifted his focus toward a different kind of craft — brewing beer. Driven by a passion for quality and innovation, he founded Beavertown Brewery in 2011 in London, beginning with small batches brewed in a humble kitchen setup.
Logan’s vision for Beavertown was clear from the outset: create bold, flavorful craft beers paired with imaginative, eye-catching branding. Beavertown quickly stood out in the UK’s rapidly growing craft beer scene, with signature brews like Gamma Ray and Neck Oil becoming staples in pubs and shops across the country. The brewery’s vibrant artwork and boundary-pushing approach to brewing helped it build a dedicated following and earned it a reputation as one of the UK’s most exciting independent breweries.
Under Logan’s leadership, Beavertown grew exponentially, expanding its operations and opening a state-of-the-art brewing facility known as Beaverworld. The brewery’s success eventually attracted the attention of global beer giant Heineken, which acquired a minority stake in 2018 and later purchased a majority share in 2022. While the move sparked debate among craft beer purists, it marked a significant milestone in Logan’s entrepreneurial journey, cementing Beavertown’s place in the UK’s brewing history.
Despite coming from rock royalty, Logan Plant carved out his own identity — not on stage, but in the fermenters and hops of the craft beer world. His story reflects a blend of creativity, independence, and business acumen, showing that legacy doesn’t have to be followed in the same footsteps to be impactful.
