Dale Earnhardt Jr. recently shared heartfelt reflections on a major development for JR Motorsports — the return of Budweiser as a sponsor, announced on May 23, 2025. The renewed partnership with the $138 billion beer giant isn’t just a business deal; for Earnhardt Jr., it’s a powerful tribute to his late father, seven-time NASCAR champion Dale Earnhardt Sr.
On his podcast, Earnhardt Jr. described the reunion as a “full-circle moment,” noting the deep emotional significance behind the move. Budweiser famously backed Earnhardt Jr. during the early years of his Cup Series career, but its roots with the Earnhardt name run deeper, tying back to the dominant presence of Dale Sr. and his iconic No. 8 car during the 1990s.
“This isn’t just about sponsorship — it’s about legacy,” Earnhardt Jr. said. “Budweiser helped shape who we were, and to bring them back now, especially with JR Motorsports, feels like honoring everything Dad built.”
Under the deal, Budweiser will sponsor select NASCAR Xfinity Series races in 2025, a move that has already stirred excitement across social media. Fans on X (formerly Twitter) celebrated the news, calling it a touching nod to “The Intimidator” and praising the nostalgic return of one of racing’s most iconic partnerships.
Beyond the sentiment, the partnership is a strategic boost for JR Motorsports’ 2025 campaign. But for Earnhardt Jr., the deeper meaning lies in celebrating his father’s legacy and the lasting impact Dale Sr. made on the sport.
“Dad’s presence is still with us,” Earnhardt Jr. said. “This deal brings back a piece of that history — and reminds us all why we fell in love with racing in the first place.”
