Logan Plant, the son of Led Zeppelin’s legendary frontman Robert Plant, carved out a distinctive path for himself in a field far removed from his father’s musical legacy. Born in 1979, Logan initially ventured into the music industry, following his father’s footsteps as the frontman for the band Sons of Albion. Despite the early promise of his music career, Logan’s journey took an unexpected turn as he shifted his focus to the burgeoning world of craft beer.
In 2011, Logan founded Beavertown Brewery in London, a project that began as a modest homebrew experiment and blossomed into one of the UK’s most recognized and influential craft beer brands. Known for its bold, innovative flavors and striking, colorful packaging, Beavertown quickly gained a devoted following. The brewery became synonymous with the craft beer movement in the UK, making waves not only for the quality of its products but also for its unique branding and marketing strategies. Logan’s passion for beer, combined with his background in creativity, helped elevate Beavertown into a powerhouse in the industry.
However, as Beavertown grew, Logan faced the realities of scaling up a business. In 2018, he made the bold decision to sell a minority stake of the company to Heineken, a move that allowed for significant investment and expansion. While the deal provided the necessary capital for Beavertown to scale its operations, it also attracted backlash from some craft beer enthusiasts who viewed the partnership with a global corporation as a betrayal of the craft beer ethos. Critics feared that the brewery would lose its independent spirit, but Logan defended the move as essential for the brewery’s growth and long-term success.
Today, Beavertown Brewery continues to thrive, balancing its grassroots origins with the demands of a rapidly growing business, and Logan Plant remains a prominent figure in the craft beer scene.
