Detroit Lions General Manager Brad Holmes has been honored as the NFL Executive of the Year for the second consecutive season, a testament to his transformative leadership and strategic acumen. Holmes, who took the helm in 2021, has been instrumental in reshaping the Lions into a formidable force within the league.
**A Historic Achievement**
Holmes’ consecutive wins mark a significant milestone for the Detroit Lions. His initial recognition in 2023 was particularly noteworthy, as he became the first executive in the franchise’s history to receive the award since its inception in 1993. This back-to-back acknowledgment underscores the profound impact of his leadership on the team’s resurgence. ([Detroit Lions](https://www.detroitlions.com/news/brad-holmes-named-pfwa-s-2023-nfl-executive-of-the-year?utm_source=chatgpt.com))
**Strategic Vision and Roster Revitalization**
Upon his appointment, Holmes faced the daunting task of revitalizing a team that had long struggled to find its footing. His approach was both comprehensive and calculated, focusing on building a robust roster through astute draft selections and strategic free-agent acquisitions.
In his inaugural draft in 2021, Holmes made a bold move by selecting offensive tackle Penei Sewell with the seventh overall pick. This decision was pivotal, as Sewell has since become a cornerstone of the Lions’ offensive line, contributing significantly to the team’s improved performance. ([IndyStar](https://www.indystar.com/story/sports/columnists/jeff-seidel/2025/01/13/brad-holmes-detroit-lions-nfl-draft-strategy-sheila-ford-hamp-culture/77585750007/?utm_source=chatgpt.com))
Holmes’ draft strategy has consistently emphasized acquiring high-character players with a passion for the game. This philosophy was evident in the selection of wide receiver Amon-Ra St. Brown in the fourth round of the 2021 draft. St. Brown’s emergence as a key offensive weapon highlights Holmes’ keen eye for talent and his commitment to building a team culture centered on dedication and excellence. ([IndyStar](https://www.indystar.com/story/sports/columnists/jeff-seidel/2025/01/13/brad-holmes-detroit-lions-nfl-draft-strategy-sheila-ford-hamp-culture/77585750007/?utm_source=chatgpt.com))
**Building Through Free Agency**
Complementing his draft successes, Holmes has been proactive in the free-agent market, targeting players who align with the team’s culture and scheme. The acquisitions of cornerback Cameron Sutton, running back David Montgomery, and guard Graham Glasgow have bolstered the roster, providing depth and experience in critical positions. These moves have paid dividends, as evidenced by the team’s improved performance and cohesion on the field. ([SideLion Report](https://sidelionreport.com/posts/lions-general-manager-brad-holmes-named-pfwa-nfl-executive-of-the-year?utm_source=chatgpt.com))
**Fostering a Collaborative Culture**
A hallmark of Holmes’ tenure has been the establishment of a collaborative and transparent organizational culture. By fostering open communication and encouraging input from all levels of the organization, Holmes has created an environment where ideas are freely exchanged, and decisions are made with a comprehensive understanding of their potential impact. This approach has not only improved internal operations but has also translated into on-field success. ([IndyStar](https://www.indystar.com/story/sports/columnists/jeff-seidel/2025/01/13/brad-holmes-detroit-lions-nfl-draft-strategy-sheila-ford-hamp-culture/77585750007/?utm_source=chatgpt.com))
**Overcoming Adversity**
Holmes’ journey with the Lions has not been without challenges. Early in his tenure, the team faced significant adversity, including a 3-13-1 record in his first season and a 1-6 start in the following year. Despite these setbacks, Holmes remained steadfast in his vision, making calculated decisions that prioritized long-term success over short-term gains. His resilience and unwavering commitment to his strategic plan have been instrumental in the Lions’ turnaround. ([IndyStar](https://www.indystar.com/story/sports/columnists/jeff-seidel/2025/01/13/brad-holmes-detroit-lions-nfl-draft-strategy-sheila-ford-hamp-culture/77585750007/?utm_source=chatgpt.com))
**A Bright Future Ahead**
As the Lions prepare for their upcoming playoff game against the San Francisco 49ers, the team and its fans have ample reason for optimism. Holmes’ leadership has not only transformed the roster but has also instilled a renewed sense of purpose and belief within the organization. The back-to-back Executive of the Year awards serve as a testament to his effective stewardship and the promising future he is building for the Detroit Lions. ([Detroit Lions](https://www.detroitlions.com/news/brad-holmes-named-pfwa-s-2023-nfl-executive-of-the-year?utm_source=chatgpt.com))
In conclusion, Brad Holmes’ consecutive recognition as NFL Executive of the Year underscores his exceptional ability to identify talent, make strategic decisions, and foster a culture of collaboration and resilience. His leadership has set the Detroit Lions on a path toward sustained success, offering a blueprint for effective team building in the NFL.
